We have hard news to share today – Poppy will be discontinuing services as of December 4, 2018.
Since 2015, we’ve been passionately focused on creating a platform that could serve our mission of building the modern village. In many important ways, we were tremendously successful in bringing the original mission and intent to life. Turns out it IS possible to build a delightful, trustworthy, and convenient experience connecting caregivers and families. The challenge has been the underlying business model that would enable such a community of families and caregivers to grow at scale. While there are many important complexities, it really boils down to the core economics of what it costs to deliver this end-to-end experience.
This writing has been on the wall for some time – families have been pushing for lower-priced tiers, and caregivers are constantly moving on to pursue higher-paying opportunities. Despite that, Poppy has continued to experiment as much as possible to find a viable option for maintaining this model. However, after 3+ years of this dedicated experimentation, it is evident that the cost of creating this type of product is beyond what families are willing or able to pay.
We are deeply grateful for the opportunity we have had to serve your families and as you might imagine, this is a tremendously hard decision. We are doing everything we can to make the transition as smooth as possible (read more about transition details below).
We’re heartbroken that our journey ends here, but we’re committed to ensuring our incredible families and caregivers can connect so they can continue working together.
- As we wind things down this week, we will connect you directly with Poppy caregivers who you’ve previously worked with.
- We’ve also partnered with Sittercity to offer Poppy families and caregivers another option to go to if they wish. In getting to know Elizabeth, the CEO of Sittercity, and her team, we’ve found a similar passion for solving this problem using thoughtful technology. We’ll share more details on this by the end of this week. Update: UrbanSitter has also graciously reached out with a helpful offer to the Poppy community which we will also share at the end of the week to give families and caregivers the option to choose what works best for them.
I wish that Poppy could have been the solution we all dreamed it could and needed to be. But understanding that it can’t, we are sharing this hard news with you as candidly as we can, with as much help as we can provide.
Yours in community ❤️
Avni and the Poppy team