With Heavy Hearts, Poppy is Discontinuing its Services

We have hard news to share today – Poppy will be discontinuing services as of December 4, 2018.

We have hard news to share today – Poppy will be discontinuing services as of December 4, 2018.

Since 2015, we’ve been passionately focused on creating a platform that could serve our mission of building the modern village. In many important ways, we were tremendously successful in bringing the original mission and intent to life. Turns out it IS possible to build a delightful, trustworthy, and convenient experience connecting caregivers and families. The challenge has been the underlying business model that would enable such a community of families and caregivers to grow at scale. While there are many important complexities, it really boils down to the core economics of what it costs to deliver this end-to-end experience.

This writing has been on the wall for some time – families have been pushing for lower-priced tiers, and caregivers are constantly moving on to pursue higher-paying opportunities. Despite that, Poppy has continued to experiment as much as possible to find a viable option for maintaining this model. However, after 3+ years of this dedicated experimentation, it is evident that the cost of creating this type of product is beyond what families are willing or able to pay.

We are deeply grateful for the opportunity we have had to serve your families and as you might imagine, this is a tremendously hard decision. We are doing everything we can to make the transition as smooth as possible (read more about transition details below).

We’re heartbroken that our journey ends here, but we’re committed to ensuring our incredible families and caregivers can connect so they can continue working together.

  • As we wind things down this week, we will connect you directly with Poppy caregivers who you’ve previously worked with.
  • We’ve also partnered with Sittercity to offer Poppy families and caregivers another option to go to if they wish. In getting to know Elizabeth, the CEO of Sittercity, and her team, we’ve found a similar passion for solving this problem using thoughtful technology. We’ll share more details on this by the end of this week. Update: UrbanSitter has also graciously reached out with a helpful offer to the Poppy community which we will also share at the end of the week to give families and caregivers the option to choose what works best for them.

I wish that Poppy could have been the solution we all dreamed it could and needed to be. But understanding that it can’t, we are sharing this hard news with you as candidly as we can, with as much help as we can provide.

Yours in community ❤️
Avni and the Poppy team

Continue reading “With Heavy Hearts, Poppy is Discontinuing its Services”

The crying that wouldn’t stop. #myparenthoodstory

Each week we’re going to feature stories from our parent community that open up about the unique yet shared experiences each of us are facing in parenthood. To kick it off, our CEO and founder Avni talks about a particularly challenging time when she first became a parent. Have a story to tell? We’d love to hear it. hello@meetpoppy.com


I posted this 6 weeks into becoming a first time mother.

My parenthood story got off to a rocky, disorienting start. A beautiful, precious, healthy child that wouldn’t stop crying. From 11am to well into the evening. No matter what I did. I couldn’t understand what I was doing wrong.

Already everything 100 times harder than I every imagined – breastfeeding, recovery, sleep deprivation, and now I had a baby that I, her mother, could not soothe and comfort. I felt so alone.

And everyone around me was so well meaning. Telling me it was a phase – witching hour. Suggesting drops and powders and every other helpful thing.

I can’t explain it but it made me feel even more isolated.

Like I wasn’t trying hard enough or I wasn’t smart enough to make these things work. Like I was a wimp – that couldn’t hack a “witching hour” that for most is something like 5-7pm every night but for us was 11am to 10pm. Like everyone else had figured out how to comfort their babies and because I couldn’t, I was hurting and failing my baby.

I knew in my head that I wasn’t. But how to explain that it’s your heart that rules these dark days?

Do you know what it’s like to wake up dreading the day? To know that every ounce of energy will go into an endless dance of futile soothing attempts. To doubly dread 5pm because you knew it will get relentless then. And that even though everyone assures you it will get better, you have zero reason to believe them and even if you did, it wouldn’t help you figure out how to survive this day.

It’s not like I didn’t know this wasn’t exactly “normal”. Lots of my friends had just had babies. I was a part of one of those wonderful, helpful new mother groups. But all that did was emphasize how not all babies needed to be worn, rocked and comforted 20 hours of the day.


For someone that had build their identity and self worth in doing things well, in this most critical and actually important thing, I was a complete failure. I was crushed and terrified. I didn’t know how to ask for help.

There was only one thing that got me through – the mamas that also had these babies. Because their posts didn’t have any suggestions. Just words of solidarity. Of saying – I know. Don’t try to explain. But you will get through this. The only way to get through it is to go through it.

That was all I needed (well not all. I really could have used those hours of sleep). Acceptance and validation. No judgment, suggestions or salves.

Did it get better? Of course it did.

But this is not a story about that. Or the fact that my bug had an undiagnosed allergy to dairy and soy that I had to fight to get diagnosed before we really made the true turn.


And comparatively, I was lucky – I had my mom staying with us for the first two months. My husband would come home after work and gamely take his shift in this brutal daily assault.

But again, that’s not what this story is about. None of that changed my reality. How I felt.

That’s all that matters. For the health and well-being of all new mothers, new fathers and new families of every shape and story.

This is my parenthood story of how I felt in those early days and weeks. How I had to find a way to be vulnerable and share my experience openly to find those few that truly understood what I was going through. How I gamely took the kind suggestions from my other helpless friends that didn’t know how else they could help but were trying to be there for me.

But I believe to my core that I wouldn’t have felt so alone if I had heard the stories of others that had the healthy babies but felt crazy in this insane experience of colicky or “hyper-sensitive” or whatever label babies. If I had been surrounded more naturally by the full real range of realities.

Parenthood is not a contest. Of oneupmanship tales. It’s about connection and vulnerability and leaning and supporting.

I know how lucky we were and are – to be blessed with a healthy, thriving child.

But there needs to be a space to share all of the different feelings and experiences that come with this ever human experience. My hope is that by making it the norm to share, we can build a beautiful, raw and honest place to simply be seen and heard. To be validated.

This is my parenthood story. Just one of many. But the one that so strongly shaped those early days for me.

Here’s to sharing these stories – without reservation and without judgement.

What’s your parenthood story? Would love to hear it here.


5 reasons why your sitter doesn’t want to come back.


Caring for kids is hard.

We parents know that well. But so do the many millions of dedicated childcare professionals that help our families every week.

It take a lot of skill and talent to work with kids safely, enthusiastically and effectively. It’s why at Poppy we work so tirelessly to find people that can do it well and for the right reasons.

But parents might forget that the expectations go both ways. A lot of times when there are frustrating experiences, these talented individuals choose not to return, leaving parents wondering what happened.

We’ve dug into the data from thousands of bookings to understand the biggest drivers of caregivers’ frustration. And what we found was surprising — mostly in how common and simple the issues are.

We’re sharing the top 5 reasons that caregivers choose not to return to a family and some tips on what you as a parent can do to change that.

Punctuality.  You might only be 15 minutes late at the end of the workday or think tacking on a couple hours to the end of a date night is no big deal but this tends to be one of the biggest frustrations for caregivers. First, because if not communicating the change makes it hard from them to plan (sometimes there is an hourly bus that they end up missing, putting them in a bind). The second issue is not valuing their time as you do your own. Even for a date night, sometimes caregivers will agree to a booking that ends at 10pm because they can join a friend’s birthday party late. If you assume that they can just stay, it creates a lot of frustration, especially because they’re now also put into the awkward position of having to ask you your whereabouts.

Poppy’s advice: Always text to let a caregiver know if a change in the agreed time is okay — whether it’s running late in traffic or needing to add on more time. And next time if you think you need a flexible end time, request that in advance.

Orientation. One of the hardest parts of being an effective caregiver is being able to come into a completely unknown space and family and get up to speed on the parents, the kids, the home, the routine and the expectations, within the first 10–15 minutes. It’s why a through orientation is important. Ironically, it’s sometimes the self described “laid-back” families that get dinged on this the most. Even these families have a rhythm and a way of doing things. Even these kids have allergies or favorite activities. Setting the caregiver up for success means making every important thing explicit.

Poppy’s advice: I get how annoying and exhausting having to do the walk through every time can be so one suggestion is to have a rundown sheet that you make once that includes these sections: Parent contact info, Kids interest/health notes, Routines + Rules, Emergency contacts and Expectations for the day. Then as you walk the caregiver through the main parts of your home, you can reference the sheet. Even if you don’t create a sheet, be sure to cover the highlights of these topics.

Kids’ behavior. This is a tricky one. All of our darlings have their on days and their off days. Every professional caregiver understands that. The frustrating experiences happen when the caregiver isn’t given a heads up on some of the behavior to expect and effective strategies to deal with it (eg. are you a “time out” family, a 1–2–3 family or something else). Lastly, caregivers can also be frustrated if parents don’t set the expectation with kids (often the older ones) that the caregiver is to be treated as an authority figure, in the parents’ stead.

Poppy’s advice: First establish with your children that anytime there is a caregiver in the home, that they are an extension of the parents’ authority. Then share with the caregiver your family’s style of discipline and what to expect from each child. It’s all a part of creating a functional caregiving team that feels as seamless as possible for the kids.

Hovering parents. I often work from home, so I know what it’s like to have to discuss expectations with the caregiver so that I’m not undermining her authority or confusing the kids. It’s especially hard when working with a new caregiver but ironically, you won’t be able to get a proper sense of how good they are with your kids by hovering within sight or popping in and out frequently. This is especially true for the younger kids but often caregivers will have just settled the kids into an activity when a parent pops in, throwing everything off and then shortly leaving the caregiver to do it all again.

Poppy’s advice: Whether it’s orienting a new caregiver or working from home, try to give the orientation as efficiently as possible and then try to keep your distance, out of sight. Whether you stay at home in a separate area or go to run errands, it will be a better way to both assess fit or effectively get work done.

Cutting time short. I understand all too well the unpredictability of schedules and being tied to a often challenging childcare budget. But for caregivers, this is a matter of their livelihood — paying tuition and rent and bills. So if they plan on working a full day and then the parents chronically come home a couple hours early, it materially impacts the income they were expecting to make. If this happens a lot, they’ll choose to find other families that they can depend on more reliably.

Poppy’s advice: Try to predict more accurately the amount of time you’ll need — if you’ve booked an 8 hour day but might only need 6, share that before they agree to do it. You may not think they’re a big difference between 3 and 4 hours but for a lot of caregivers it’s the difference between it being worth the travel time to get there and back. Relatedly if you make a lot of 2 or 3 hour bookings, just understand that it’s hard for caregivers to justify a 40 min bus ride for $30-$40 so to perhaps combine two 2 hour needs into one 4 hour one.

Building an effective and lasting relationship with caregivers is hard work, like any relationship. But by understanding some of the important expectations and frustration drivers, I think it can be an easier process. Like any complex issue there are many other topics that create friction but by focusing on these 5, families can start building better, stronger interactions with their caregiver teams.

It’s always a fluid conversation though — what are some things that you’ve found to help in creating more productive caregiver-family relationships?

Are you discussing these 5 questions with your caregiver before you leave?

The sitter is supposed to be here in 3 minutes, I’m still not ready and I haven’t had a chance to write down all of the “instructions”. The girls know we’re headed out, tipped off by the frenzy of our last minute preparations and are now super clingy.
The door bell rings. 
Somehow I never get the chance to present the calm, “got-my-s@*#-together” front I always dream about in my head.
“Come on in! It’s a bit crazy right now…” I trail off with that little crazy laugh that says “when is it sane, but please go along”.
And as I realize I’m going to have to wing the walk-through, I wish I had a handy checklist that I could just cover off.
I’ve lived through this scene countless times and never got around to actually creating that checklist. It wasn’t until I started seeing how every parent suffers from the same problem that I could see exactly what points are most helpful to cover off to make sure everyone is happy at the end of the day or night.
At Poppy, after helping with thousands of bookings, we have seen how important clear communication and expectations are at the beginning of both every relationship but also every handoff. We’ve used those learnings to come up with different ways to communicate household rules and routines and help facilitate that conversation.
But there are still some important questions that is helpful for every household to make sure everyone has the same clear expectations. After all, great caregivers are experienced and can handle a range of situations but I’ve learned that sometimes as parents we can forget that they’re not mind readers.
So to help, here are 5 questions to make sure you cover:
1. How do you want to communicate, and how often? Some parents like myself, like to check in every so often and I love getting pictures of what the kids are up to. Doesn’t matter if it’s date night or a regular work day. Others prefer the “no news is good news” policy. Whatever your preference, just let your caregiver know.
2. Is there any thing specifically off limits? Screentime, snacks/food, outdoor play, areas in the house. This is a biggie but probably the most overlooked in most walkthroughs. We parents are so focused on what should be done that we forget to communicate things that are off limits. Kids are wily and will try to get away with all sorts of things if the caregiver doesn’t know they’re not allowed. So things like screentime or snacks or if you’re okay with kids going outside (and what are approved outdoor spaces) or areas that are off limits in the house. Again, the objective is to highlight some of the house rules and expectations that are super important to your family so the caregiver can seamlessly enforce them as well.
3. What things are really important to you today to get done? This is something similar but a bit less critical. These are the specific schedule things you need to be done while you’re away. Like dinner around 6pm or lights off at 8:30pm or bath and homework. These expectations help the caregiver plan out the time using these as the milestone markers. Try to pick only the few most important ones and trust an experienced caregiver to be able to fill in the rest.
4. Where can you be reached if the caregiver can’t get through on your phone? While you likely will and should exchange phone numbers, we’ve seen all too often phones that run out of battery or no answer if the parent is in a meeting. If a caregiver needs to reach someone, give them one or two other options – ideally a neighbor nearby and a spouse/ other family member.
5. When do you want the caregiver to reach out or consult you? 
This is a tricky one but is really important if the caregiver doesn’t yet really know your family. Like communication, some parents trust the judgement of an experienced caregiver to make the right call – whether it’s getting a child to eat or going outside for a walk. Other parents prefer to be consulted if there are any questions at all. For example – say a caregiver is changing a diaper and the notes say to use diaper cream but the caregiver can’t find it. Some parents are okay if the caregiver uses the vaseline that’s there and others would prefer you text/call and ask where the cream is. No judgement on which way is right – it’s the preference of every family. But communicating that expectation upfront makes it easier for everyone so that you’re not irritated by questions asked that you find trivial or you’re not frustrated when you find your detailed instructions weren’t followed to the T.
Bonus: many parents these days may be sticking around the house to work or do errands. In this case, an important question to cover is: How do you want to handle being in the same space?I’ve learned this one the hard way because I used to work from home. And as much as I wanted to pop in and say hi whenever I wanted, I quickly saw how this undermined the authority of my nanny and how inevitably when I would need to leave again, I would be handing a crying mess back to her. That wasn’t fair to her and it confused the kids. So now I set clear expectations that I’ll be working in my office and if I need to come down I’ll text to give her warning to move the kids somewhere else. The point is, the more you discuss how you’d like that to work, the more the caregiver is able to effectively do their job.
It’s no surprise – all of these questions are rooted in basic expectation setting through clear, honest communication. I’ve personally found that while it felt a bit awkward in the beginning, now it’s second nature to discuss these things and everyone is happier.
What questions have you found helpful to discuss?

2016: the moments that stood out

Year in reviews – such tidy little wrap-ups to the year. They have been at everywhere over the past week, covering every highlight of 2016 imaginable. When I look back on year, I am thankful that we have our share of those. Going through Y Combinator, which led into closing our seed round of funding, which enabled us to build out our team and move into our very own office space. And we ended the year with the recognition as one of this year’s Seattle 10.

But for me 2016 was more about the little moments. The things that happened in the “between”. I’ve always found those to be most worthy of reflection and review.

So these are my top 5 moments of that so fully captured the year.

  1. PoppyHQ family holiday.
    Last year there were only 3 of us and not a lot of money to spare, even for the little celebrations. So we didn’t have a holiday “party” or anything close. We were just gearing up for intensity of YC and the holidays were spent getting ready. But I promised myself that next year we would not only do something but that we’d include our families.

    The thing that often gets overlooked is how much our families sacrifice for us who choose to work on something as intense as a startup. And it’s not just the hours. It’s bringing work into every part of our lives – from weekend hikes to soccer practices. It’s telling our husbands to take the kids during Sunday brunch so we can help a caregiver that’s woken up sick but has a booking later in the day.

    I took this photo when it hit me that we were actually able to do it – to get our families together for a weekend of fun and rest. That we had not only doubled the team, but that we were now in a place that we could say thank you and celebrate a great year properly.

    2. “This is where Mama works.”

    I feel like every day is “take-my-kids-to-work” day because in this business, I’m always wearing my “mama” hat. And when I work from home, my girls are in and out of my home office. But I rarely bring them into our PoppyHQ offices and this moment captures the first time I did.

    It was a Saturday and we had just finished one of our caregiver meet-ups. The girls were more interested in the screens and pens on the desks than anything else. But it was a big moment for me.

    Because 2016 was a tough year to reflect on from a “work-life balance” perspective.

    I was in Mountain View for my first-born’s 4th birthday (something she still likes to remind me). Our nanny has watched and dutifully recorded many a “recital” and class activity. My parents have stepped in to rescue us on countless occasions.

    I sometimes wake up at 3am panicked that, in the quest for making other families moments easier, I’m missing out on all of their little moments.

    Anyone who asks me about the topic knows that I don’t believe in the balance but in choosing to do one thing well and just alternating what that thing is so the overall appearance is “balance”. I am the last person to give any advice on the this because it’s a daily struggle to be startup founder fighting for the life of her company every day while also being the mama and wife I want to be to my girls and husband and the friend that I know that I’m not to all my friends.

    But to have my girls just be in that space, to have them be in the place that takes me away from them for so many hours, that was a biggie for me. It’s important to me that they understand the work that I do. That it’s important that I do it. That they know I am good at it and I’m proud of it.

3. Partner in crime.


The first job of a CEO is to build the team. I’ve learned that many times over but it was the most true when it was just me and I needed to find the right cofounder. Yes someone that had the engineering skills to build the product that I know Poppy could and will be. But more than that, a complement to me and how I see the world. Someone who shares the vision and the passion but brings their own talent and flair to the table. Miraculously I found that in my cofounder, Richerd. No more than acquaintances when we mutually decided to give this a go, we’ve been though quite the journey in the past 15 months.

This photo was taken at the Adele concert – tickets he generously treated me to, to celebrate our one year mark. It had been a particularly hard day and I hadn’t felt really like celebrating or even being out. But Richerd’s unending optimism and generosity (and let’s face it, Adele) were a surefire solve to any bad day. This moment captures my gratitude in finding someone that was willing to take a chance on me and my dream and make it something we could build together.

4. The first annual Poppies.

Working with kids is incredibly difficult but wonderfully rewarding. I know this just as a parent but also now as someone that looks for those that have the talent and the experience to be a caregiver. Our Poppies (as they refer to themselves) are a crazy diverse bunch. Nannies and therapists and teachers and camp counselors and swim coaches and dance instructors, these women and men epitomize the special group of people that were meant to be engaging with our kids. I have been so blown away by the talents of each, and it gives me renewed focus to make sure they’re being treated well and fairly in their every interaction.

This picture was taken at our first annual “Poppies”. It was an award brunch we put on for our caregivers to recognize and thank them for their service and dedication. This event was one of my personal favorites of the whole year because it went so far beyond my wildest expectations. You can’t imagine the amount of energy that can be held in one room when all of these young (and young at heart) people get together to just connect and celebrate. We gave out smaller recognitions of gratitude to each Poppy and also bigger awards for those that exemplified our core Poppy values. The whole morning proved again to me what is good when you invest in the people that invest in your kids.

5. Home sweet home.

I love our offices. It sounds silly because there is nothing really special about them (except for our awesome Poppy teal wall) and I can’t explain it. When I stand behind my desk (yup – we splurged on those IKEA standing desks, all $200), in that corner of the office, looking out on Mt. Rainier on a clear day, all I can feel is hope and optimism.

Because after a year of working out of my home and cafes and co-working spaces, we finally had a space to call our own. We finally had worked hard enough and grown big enough to justify it. 

It’s a reminder to me in the most tangible of terms of what hard work and persistence can get you. This is the space that most of the mundane but vitally important work is done. Where our whole team toils in a multitude of little moments that allow us to have the big moments.

So I want to always remember what this view means.

Bonus: The people. Always the people.


I love this picture so much. Because these are the crazy people who have chosen to be on this wild journey with me. They are talented and dedicated and wicked funny (all in their unique ways). They are family to me. It ain’t pretty every day, but we push each other to do things that none of us thought were possible. This picture says it all for me.

There they are. Five (plus one!) moments that captured the essence of the whole year. Not particularly pretty or significant in their own right. But they tell the story of Poppy for 2016.

Now as we look forward to 2017 I hope for more of the same: Focus and persistence and tenacity. Daring greatly. Pride in the small wins. Humility. Trying, always trying.

And the chance to have one more day to change the world a bit more.

Poppy honored to be one of Seattle’s 10

Poppy is so proud of our Seattle roots. We love being a part of this vibrant community with startups of all sizes as well as organizations like Geekwire.

Poppy is so proud of our Seattle roots. We love being a part of this vibrant community with startups of all sizes as well as organizations like Geekwire. So we were thrilled and humbled to be selected as one of this year’s Seattle 10.

And in a unique twist on awards, Geekwire partners with MOHAI on a project where the startups record their idea on an oversized “napkin”, to hang in the museum for a couple of months and then be archived away.

The Poppy team had lots of fun getting our simple design of “connecting families to their villages” onto canvas.


And last week at the grand unveiling the team took a little time off to celebrate and get a little silly.


It’s on nights like this that we are particularly grateful of our community of family and caregivers that give us the opportunity to do what we do each day.

But we’ve only just gotten started and this Poppy team can’t wait for 2017.




A letter continued.

Poppy is a dreamer. She was born believing that better is always possible. That if you put your mind to it and work harder than anyone else, anything is achievable.

It’s why she chose childcare. Or maybe it chose her. It’s her calling, her passion, her mission.

It’s why Poppy is dedicated to solving the very real challenges that families face each day.

A year ago I never dreamed we would be where we are today. I started with my cellphone, a small personal investment and big vision. Today, it’s grown almost 100x.  I want to thank you for your support.  Without you, it would still be just me and my cellphone and a dream.

Last week we announced important changes to Poppy, including substantial price changes. Since that time, we have heard from hundreds of families.  I’ve read thousands of texts and I’ve had countless phone calls with parents.  It’s been the topic of thoughtful debate and discussion on Facebook groups and in parent forums.

I’ve heard your feedback, and it’s in two key themes:


  • You were caught off guard at how quickly the change was announced and implemented.
  • You were surprised at the amount of increase, with our infant families feeling the biggest impact.

As hard as it was to hear, I want to thank you for your feedback.  I want you to know that our small but proud team has taken a deep breath and read every word that you’ve sent us.  At least twice.

I also want you to know that we could have done a couple of things better.

First, I could have given more notice. The simple truth is that these changes have been immensely hard to make and in my haste to find the courage to do what I didn’t want to have to, I did the last thing I ever meant to do – I caught families by surprise. I apologize for that.

Secondly, and more importantly, I could have shared much earlier that what we started with was for testing and learning, and that change was just a matter of time.

Here’s why:

  1. The caregivers make us great, so Poppy needs to be great for them.
    • As parents, we have all struggled to find the right people to care for our kids. It is hard to find those special few that can care for children reliably, safely and playfully. The fact that only a tiny fraction of applicants become Poppy Certified is a testament to this. It takes a lot of effort to find them, but then also keep them – something we do by making Poppy the place where the best caregivers feel rewarded and supported for these talents.
    • Compensation a big part of this. Many families use Poppy as a flexible part-time nanny option (especially for infants) but this requires a completely different level of experience and skills than the average date night caregiver. A level that expects to make more than $16/hr. These new rates opens up our ability to bring on more of the caregivers that your families will love but that we haven’t previously been able to get.
  2. Professionalizing childcare through standards and accountability is a complex endeavor.
    • Anyone that has ever tried to find childcare on their own knows how wildly inconsistent quality and qualifications can be. We all know what it’s like to be cancelled on last minute and be left in the lurch. Poppy works behind the scenes every day to create a vastly different experience. One that is reliable, delightful and safety-obsessed. We work with caregivers to give them feedback and stock them with resources like age appropriate play ideas or CareCards. We work on our technology to create even better matches and more effective scheduling. We are always on call to respond to parent or caregiver questions or concerns. Creating this higher standard of care is a job that never stops, day in and day out.
  3. Innovating new solutions means investing in technology and exploring radically new options
    • Poppy is not another agency. Our ambition is to completely transform childcare for families though choices like PoppyPool – a coordinated nanny share where we can connect two families looking for care at the same time for similarly aged kids. Think UberPool but for childcare – the caregiver is compensated for their experience and families pay half the rate. That’s just the beginning – other programs we’re exploring are better same-day options, screened high schoolers as mother’s helpers or after-school care with nannies that drive.
    • These are complex problems that require significant investment to make a reality. Poppy is committed to bringing these solutions to you but we need to be a sustainable operation first.

For the past year we have worked to understand whether there was place and a space for this vision of childcare – one that was satisfied with nothing short of delight. One that is built on reliability and accountability.

We now know there is.

So we choose to make some hard but necessary changes to give us a chance to keep fighting for the solutions our families so desperately need and deserve. We want to build a village that will endure for you, and for your family, for years to come.

We have thought through how to address your concerns and want to:

  • Offer 2 months of complimentary membership to our existing families to address the short notice.
  • Involve you in where we’re headed.We have made our Product Roadmap public so you’re able to see what we’re working on, what we’re considering and what we’ve “shipped”. You’ll be able to sign up to test new pilots and give feedback: Poppy Product Roadmap.
  • Continue to hear your feedback – however you’d like to give it – text, Facebook, or otherwise. If possible, we’d love to talk with you.  We’ll be having weekly open houses on Tuesdays at our offices and will be as flexible as you need us to be to call/meet/listen.

Our mission at Poppy is big and it’s bold and it’s rooted in a belief. A belief that better is possible and is necessary for every one of our families.

Thank you now, more than ever, for your belief in us and that this is possible.

– avni